Key Visual Project - ConverterTec
This project was carried out for ConverterTec Poland to create a cohesive key visual system for all brand communication channels, from large-scale print materials to small promotional gadgets.
Project Goal
The objective was to design a unified visual identity that reflects the company’s character and values while maintaining consistency across every medium. The system had to be versatile, working equally well for trade show displays, advertising materials, branded merchandise, and digital platforms, ensuring professional and recognizable brand communication.
The scope of work included:
Discovery & Strategy
- Understanding the company’s values, target audience, and communication objectives.
- Defining the visual language, including corporate colors, typography, and graphic style.
Concept Development
- Designing key visual elements that could be applied across all formats: posters, roll-ups, billboards, and digital media.
- Experimenting with typography, layout compositions, and brand imagery.
Design Refinement
- Ensuring consistency and scalability across both large and small formats.
- Creating templates for promotional gadgets like mugs and keychains to extend the visual system beyond print.
Final Delivery
- Preparing editable and ready-to-use files for all platforms and applications.
- Providing guidelines for maintaining visual consistency in future brand communications.
How was the project created?
