"Wesoła – Then & Now” Catalog Project
This project was created for the Krakow City Development Agency with the goal of presenting the rich history of Wesoła Street while encouraging future investments in its growth and revitalization.
Project Goal
The aim was to design a catalog that takes readers on a journey through the history of Wesoła Street, capturing its transformation over the years. Carefully selected photographs highlight the changes that have shaped the area, while the catalog’s modern design ensures it appeals to both residents and potential investors. The publication also includes a map for easy navigation and is available both online and in print.
The scope of work included:
Discovery & Research
- Understanding the street’s historical significance and its role in Krakow’s urban development.
- Gathering archival materials and contemporary photographs to illustrate the evolution of Wesoła Street.
Concept Development
- Designing the visual structure to combine storytelling with modern design aesthetics.
- Selecting typography and color palettes that evoke both heritage and modernity.
Content & Layout Design
- Integrating photographs, maps, and historical data into a cohesive narrative.
- Creating layouts that balance visual appeal with readability and clarity.
Final Production
- Preparing the catalog for both digital and print distribution.
- Ensuring high-quality visuals and professional finishing for a polished final product.
How was the project created?
