Promotional Materials Project - ICRC (International Committee of the Red Cross)
This project was carried out to encourage Ukrainian refugees to share their experiences of life in a country affected by war. Its main goal was not only to collect personal stories, but also to create a space where they could express their emotions, receive support, and connect with others in similar situations.
Project Goal
The target audience included Ukrainian refugees residing in Poland and other Central European countries. The campaign was aimed at adults, families, and young people, and its message was made available in four languages: Polish, English, Russian, and Ukrainian.
As part of the project, we developed an informational leaflet and a promotional poster. The content was carefully translated and culturally adapted to ensure it was clear, relevant, and engaging for each segment of the target audience.
The scope of work included:
Planning & Collaboration
- Close cooperation with the client to define requirements and align with the existing brand identity.
- Defining the scope: design of an informational leaflet and a promotional poster.
Design & Development
- The main goal was not only to collect personal stories but also to create a space where participants could express their emotions, receive support, and connect with others in similar situations.
Production & Adaptation
- Preparing print-ready files optimized for different formats and distribution channels. Ensuring professional finishing and high-quality visuals for all materials.
Final Delivery
- Delivering a complete set of materials supporting promotional activities.
How was the project created?
