Product Catalog Project for Sunrise Chess & Games
The project involved designing a product catalog of over 300 pages for Sunrise Chess & Games. The catalog is intended to serve as a comprehensive source of information about the company's products and to act as its corporate showcase.
Project Goal
The catalog was designed in an unconventional way to keep the reader engaged and avoid any sense of monotony. Alternating micro- and macro-typography combined with styled product photography created not only a modern layout, but also gave the catalog the character of an art album. The square-based format is likewise versatile and practical for everyday use.
Planning & Collaboration
- We worked with Sunrise Chess & Games to create a 300-page product catalog that serves both as a complete product reference and a premium brand showcase for retail customers, distributors, and educational institutions.
Design & Development
- The catalog was designed to avoid monotony, pairing micro- and macro-typography with styled product photography. A square format and minimalist aesthetic convey elegance while keeping the layout modern and engaging.
Production & Adaptation
- High-resolution images, a clear table of contents, and color-coded side tabs make navigation effortless and highlight each product category.
- Final Delivery
- The result is more than a product list: a refined, art-book-like catalog that combines functionality, beauty, and a sense of luxury for chess enthusiasts and industry professionals alike.
How was the project created?
