Packaging Design Project for Children’s Building Blocks – WOOBRICK Ltd.
The project began with creating a moodboard and exploring the appropriate style for a set of blocks aimed at the youngest users. The design is based on Qubtrix’s brand colors, primarily pastel greens. After selecting colors for the youngest audience, we presented a color palette for the other sets. To differentiate the sets not only by color, we designed a small symbol that appears on each set with the corresponding number.
Project Goal
We created packaging and instructions for Qubtrix wooden building blocks, designed for children and adults, along with additional brand elements. The design was based on Qubtrix’s pastel green brand colors and included a numbering system to differentiate sets.
Planning & Collaboration
- We began with a moodboard and style exploration, then refined layouts and tested various packaging types, from lid-and-base boxes to magnetic boxes.
Design & Development
- We designed product cards, printed instructions, and a mobile-friendly version, maintaining a consistent style across all materials. The project also introduced Mr. Qubi – the brand hero, featured on packaging, marketing, and social media, adding a playful element for children.
Production & Adaptation
- Graphics were created for marketing campaigns and selected mobile app screens, ensuring a cohesive brand experience.
Final Delivery
- The project delivered playful, visually appealing packaging and communication materials that enhanced the Qubtrix brand for children, parents, and the wider community.
How was the project created?
