Graphic Collaboration with the City of Katowice
This project for the Katowice City Office created promotional materials to inform residents about the Civic and Green Budgets and encourage participation in shaping public spaces.
Project Goal
The objective was to design a unified visual identity for a wide range of materials, ensuring consistent communication across both print and digital channels. The campaign had to be visually appealing, modern, and easily adaptable to various formats such as billboards, posters, flyers, and social media graphics.
The scope of work included:
Discovery & Planning
- Defining campaign goals with the city representatives and outlining key messages for residents.
- Identifying all required formats: billboards, city posters, leaflets, bookmarks, brochures, and social media content.
Design & Development
- Creating a cohesive visual language for both online and offline materials.
- Developing layouts for each medium while preserving visual consistency and legibility.
Production & Adaptation
- Preparing materials for digital distribution and large-format printing.
- Ensuring proper scaling and resolution for all required formats and channels.
Final Campaign Delivery
- Launching the campaign across the city and on social media platforms.
- Delivering final assets in editable and ready-to-use formats for future use.
How was the project created?
